No one relishes the January blues, and it can be a sluggish month for business! What has to happen!
First of all, look back on the previous year, and work out where your best leads/sales came from? Which offers got the least resistance/best returns? Likewise which incentives were heavy on time but with little payoff? You don’t have to reinvent the wheel!
Think about subtly relaunching something that you already have! Repackage an existing offer (“Spring Reset”, “Q1 Boost”, etc.”). Create urgency: limited spots, limited time, or limited discounts etc. Old offers with new framing can create quick momentum.
Make sure you are always visible…excepting that January has been quiet. Have a number of routes to market!
- LinkedIn…insights plus stories creates visibility
- Instagram → short tips, stories about your business, we did this for them…why not you etc?
- Email marketing with real value add, and “call to action”.
Be real in your marketing and create a personal touch.
- Previous clients: “How are things going since we worked together?”
- Warm leads: “Still relevant for you?”
- Partners/referrers: “Want to collaborate this quarter?”
- No sales pitch at first. Just conversation. Sales often follow naturally.
If things are slow, it’s often a clarity issue, not a quality issue. Ask yourself: Who is this specifically for? What problem does it solve right now? What’s the clear next step? Be clear in your offer!
January doesn’t define your year. Failing to act will!
Buddah
