How to build a great network
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At its simplest, building a great network is about creating meaningful, long-lasting relationships that are mutually beneficial. To do that there are a number of things that have to happen!
First of all, define what you want from your network. Are you looking for mentorship, career opportunities, collaborations, or industry knowledge? Knowing your purpose will help you focus your efforts and be more focused about the people you reach out to.
Begin by strengthening relationships with people you already know, friends, family, colleagues, even acquaintances. They can often introduce you to others who align with your goals.
Look to join conferences, seminars and workshops in your field. Networking events, both online and offline, are great opportunities to meet new people…. BUT…don’t just exchange business cards…have real conversations and look for ways to add value to others. It works both ways!
LinkedIn is a great platform for professional networking. Follow, engage, and connect with people in your industry. Make sure your profile is updated and reflects your expertise, regularly sharing insightful articles.
Focus on building genuine relationships, not just taking. Share knowledge, offer help, and support others without expecting anything in return right away. When you give, people are more likely to reciprocate in the future. People can tell when you are being genuine. Don’t try to impress people with things you are not. Be yourself, and your network will appreciate your authenticity.
After meeting someone, follow up with a personalised message (email, LinkedIn, etc.). Mention something you discussed to make it personal and memorable. Keep in touch regularly, not just when you need something. A simple note or sharing something you think might be useful to them helps maintain the relationship.
Building rapport is key. Ask questions about people’s interests, hobbies, and experiences to find common ground. Shared interests create stronger bonds. Networking is an ongoing process. Consistency is key. Attend events regularly, follow up on conversations, and keep looking for new ways to add value to others.
Great networkers are great listeners. Pay attention to what others say and ask thoughtful questions. Showing genuine interest in people will deepen the relationship. Two ears and one mouth!
It’s not about the number of people you know; it’s about the quality of your relationships. Building long-term, trust-based relationships will serve you better than fleeting connections.
Networking is about more than just building a list of contacts…it’s about creating a community of people who support and encourage each other. Focus on building real, authentic relationships, and your network will grow in meaningful and valuable ways.
A really important part of networking is actually about what you bring to the table-not just what you want to get out of it. Contribution is a big part of networking success.”
Gina Romero
