Leadership Brand

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Saying the words out loud may seem a touch commercial…a person being a brand?

The term brand refers to a business and marketing concept that helps people identify a particular company, product, or individual. Brands are intangible, which means you can’t actually touch or see them…Perhaps it becomes part of your DNA, and people know what to expect? It conveys your identity, your distinctiveness, and your values as a leader.

When we consider the recruitment of “Football Managers,” part of this is done based on the brand of football that they are known for…Their statement.
If you have the wrong Leadership Brand for the position you have or the position you want, then you may not make the impact that you want…conversely, a strong personal Leadership Brand allows everything that represents you to come to the surface and deliver effective results.

Few Leaders consider this…what do they represent and how are they perceived? This is different to being liked…it’s more how people think of your style and values…what do you represent? You may not have considered this yourself, but your people will have! Better that you consider this first…Reflect on the following statements…” Fair, principled, values driven, authentic…compared with rudderless, toothless, lacking principles, etc…” Which words would you want including in your brand?

You don’t want to leave it to chance. You want to have considered your values and how you want to be identified…similarly, you are likely to perform in a style consistent with your self-concept. How you behave and perceive yourself.

When considering your brand, ask yourself…what do you want to be known for, and what results do you want to achieve? The latter is important and should be considered separately to the business KPI…” Known for identifying talent…empowering people, etc.”

When you have recognized what you stand for and your values, it allows you to become a more authentic and consistent Leader. Your people will understand your expectations better, and your “brand” will be clear for all!

“Personal branding is the art of becoming knowable, likable, and trustable.”

John Jantsch